Citrix aligns sales and marketing with Salesforce and MuleSoft
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Salesforce, the customer success platform, gives sales teams the ability to access, share, and collaborate on customer data. However, when marketing teams use systems outside Salesforce, companies need integration to enable collaboration between marketing and sales.
In this webinar, you’ll hear how Citrix solves their data flow problem using MuleSoft for Salesforce integration for all their marketing automation and marketing resource management applications.
- How technology can drive better collaboration between marketing and sales
- What are the long-term costs of disjointed internal systems and processes
- Why an enterprise integration platform is the right approach for connecting and enabling teams
- How to advance agility, productivity and speed of the business through integration
Presented by:
Citrix
salesforce.com
MuleSoft