Transforming Deloitte's customer relationships: CRM rationalization at scale
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Customer experience is a top priority for all businesses. Managing customer relationships in a consistent and effective manner is a challenge against the backdrop of fragmented and complex system architectures. This is particularly apparent when it comes to customer data that is held and mastered in multiple CRMs and across multiple lines of business.
Hear from Deloitte, the largest professional services firm in the world, who launched a global Salesforce analytics capability in six months and are using MuleSoft to enable a flexible and efficient API-led transformation approach across a complex global program. This seamless set of business APIs is allowing Deloitte to consolidate and surface data from 35+ CRM systems as a transition state to replacing legacy infrastructure. The outcome will provide a single view of customers wherever they are served and transform global customer relationships.
During this webinar you will learn:
- How organizations can consolidate and surface data from multiple CRM systems to create a unified view of customers.
- How an API-led approach to integration can help firms transform into digital platforms.
- Deloitte’s journey with MuleSoft’s Anypoint Platform and Salesforce, and how they used APIs to transform global customer relationships.