Closing the customer experience gap
How IT and business can partner to drive customer experience
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Harvard Business Review (HBR) Analytic Services surveyed 680 executives to find out what sets customer experience leaders apart. Nearly three-quarters of business leaders (73%) said that delivering a relevant and reliable customer experience is critical to their company’s overall business performance today. But only 13% of businesses have the necessary technology systems in place to create a single view of the customer.
Download the HBR research report to learn:
- Why leaders point to integration as the key to providing superior customer experience.
- About the top barriers preventing 87% of companies from creating a single view of the customer.
- What technologies and digital strategies that set top-performers apart from the rest.
This report was brought to you in collaboration with Salesforce Platform.