A blueprint for Johnson & Johnson: Using APIs to build an Application Network across a CPG business
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The CPG market is becoming increasingly competitive. This is exacerbated by new entrants with innovative products and packaging. The Internet has provided a global retail channel to even the smallest brand making the barriers to enter the marketplace even lower. These new entrants are able to drive a certain level of digital engagement that established CPG companies have found difficult to match. Now both small and big companies alike are proving a competitive threat.
Watch this webinar, to explore how Johnson & Johnson can build a digital platform that will improve customer engagement, increase operational efficiency, and enable new product and services across the CPG.
In this webinar you will learn how an Application Network will enable you to:
- Build B2C relationships
- Manage supply chain and optimize product assortment
- Expand into emerging marketings and innovate with new products